Gordon Glenister Ltd

Gordon Glenister Ltd Logo

Gordon Glenister Ltd

Membership speaker, podcaster and consultant - helping membership organisations be the best they can be -former Director General of a trade association

www.gordonglenister.com
c/o Accounts Direct 37th Floor, 1 Canada Square, Canary Wharf, London, London, United Kingdom, E14 5AAGordon Glenister, CEO07923 318930

Gordon Glenister Ltd is a strategy consultancy and specialises in the following services Strategy Away Days for Association Boards to ensure the mission values and direction of the organisation is delivering the goals it aspires Membership Audit to assess the membership positioning and values are in line with the needs of the market and industry Running top 100 Most Influential People index for associations to generate greater PR more revenue from sponsors and create a legacy product to engage both members and the wider industry Board Governance and templates for different membership processes Other consultancy and training based on specific needs Social media and membership workshops Keynote speaker, panel host, and conference host

BPMA video

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  • Keynote speaker and panel host on influencer marketing and membership related subjects. I also can host industry conferences and awards
  • Training for groups of 4 plus covering Membership retention, growth, revenue generation, social media marketing
  • Food Equipment Association top 100 most influential people index now in its 3rd year
  • Roundtable dinners chaired by me creating thought leadership content and building long term relatonships with a diverse group of people
  • Influencer marking strategy book - finalist of the Business Book of the Year awards
  • Voted top 50 person within the PR and communications industry
  • Always have a promotional branded item to give away to your corporate members or new joiners. With the average person drinking 1500 cups of tea and coffee a year - this is a great way to promote the organisation
  • Professional speaker at industry events

The case for age inclusion - why we should be recruting more of the 50 plus

Population ageing and demographic change are impacting the way we live, work, and do business today. The combined impact of increasing life expectancy and falling birth rates is resulting in a shrinking labour market and skills shortages in many sectors. Consumption patterns are also changing. The International Longevity Centre UK[1] estimates that spending by over 50’s consumers may shift from 54% of total consumer spending in 2018, to 63% by 2040. Check out this fascinating report.

Membership Checklist - 37 different measurement criteria with formulas too

How to recruit and retain more members by measuring their journey experience.

Using data to grow your membership

This detailed report explores ways in which you can use data to grow your membership

How you can create a marketing package for your members

This example from the BPMA shows how we can use infographics, video, email footers and presentation templates for members to sell more products - all sorts of applications here

The Social CEO - an analysis of over 100 CEOs of membership bodies social media

In this detailed report we review Linkedin and Twitter of 100 CEOs running membership organisations and their social influence

Example of a proposal for the Top most influential people index

We run the data to ensure we find the most influential people in your industry - we have had some amazing case studies on this project . if you want to run an event off the back of it you will find sponsors queuing up to get involved with our format

How to generate revenue outside of membership

Different ways an organization can generate revenue outside of membership subs,

Influencer marketing guidelines - how to be effective in influencer marketing

This detailed guide I put together for the Branded Content Marketing Association is a thorough review of whats required to be effective in running influencer programs

An example b2b thought leadership report - UK Rail industry

An example of using influencers to add to the content and build credibility for an organisation then linked to a landing page